Exhibition Review 丨 Sea Venus Debuts at the 2025 Tokyo International Beauty and Hairdressing Exhibition in Japan1
The Beautyworld Japan Tokyo 2025 will grandly open from April 28th to 30th at the Tokyo Big Sight. This exhibition is hosted by the Frankfurt Exhibition Company in Germany and is a leading comprehensive beauty exhibition in Japan. It is also an influential beauty and hairdressing products exhibition in Japan.
Sea Venus booth, Hall 3, H052
The exhibition lasted for 3 days, with an expected scale of 40000 square meters, setting a new historical high. Over 900 exhibitors from 12 countries and regions gathered together to showcase the latest products and technologies. Once Sea Venus made its debut, it attracted widespread attention. Customers praised our products and expressed their intention to deepen cooperation with them.
During the exhibition, the Sea Venus booth was bustling with visitors who showed a strong interest in the Sea Venus brand concept and dye products. The dye and perm products were highly favored by local consumers in Japan.
SEA VENUS
Specially invited hairdressing master on-site practical demonstration
On the first day of the exhibition, we invited the head store manager of two stores, Benji own and Uehara Kinoshita, Nishiyama Buji, to perform dyeing and styling operations on site. The dyed products showed off their luster and smoothness, successfully attracting the attention of many visitors. Through professional product explanations and trial evaluations, visitors were able to personally experience the unique charm of our products.
On the second day of the exhibition, we invited HRK Co., Ltd. representative director and OMNIBELLE Co., Ltd. chairman Shigeyuki Miyajima to give a systematic demonstration of perm technology on site. With in-depth analysis of professional products, an immersive perm art was presented to visitors. When the special fragrance permeated the air, this multidimensional experience that integrates vision, touch, and smell perfectly interpreted the infinite possibilities of perm styling.
On the third day of the exhibition, we invited the executive hair dye/NOOS founder, Zhen Iwaya, to give a step-by-step demonstration of pick dye technology on site. Combining the dyeing and protection abilities of professional dyes with zone coloring techniques, the transition from color gradient to texture fusion allowed visitors to further experience Sea Venus’s color charm.
This trip to the Tokyo exhibition is not only a journey of exploring business opportunities, but also an opportunity for learning and growth. We have not only gained rich results in business expansion, but also taken an important step in brand building and industry awareness. By gaining a deep understanding of the demand characteristics, industry trends, and competitive landscape in the Japanese market, we can provide a strong basis for formulating precise market strategies in the future.
We will take this exhibition as an opportunity to continue following up with potential customers, promote cooperation projects to take root, open up new opportunities in foreign trade business, work together with more domestic and foreign partners, create more value on the global trade stage, and contribute more strength to promoting international economic and trade cooperation and exchanges!